For our new collection, it’s the beauty of real people which makes the inspiration so authentic and sincere. Discover the people behind our latest campaign shoot for our Autumn 17 Collection.
“Australia’s first maker of denim jeans – R.M.Williams – has partnered with the USA’s historic Cone Denim to create the ultimate classic contemporary denim jeans.
Cone Denim has woven its highly coveted cloth in Greensboro, NC. for the past 125 years and has been a leading supplier of denim fabrics to top denim apparel brands the world over. The passion for authenticity and innovation that drives R.M.Williams also drives Cone Denim.
R.M.Williams head designer Jeremy Hershan said he drew inspiration from the company’s clothing of the 1950s in creating the new denim garments. “Looking back through the archive from the late 1950s, where I drew inspiration for the Autumn-Winter ’17 denim line, there are many mentions of the use of American denim,” Jeremy said. “
RM was an early adopter of the American western style and the first producer of denim jeans in Australia.” As the founder of the Australian Roughriders Association, Reginald Murray (RM) Williams made the first pair of R.M.Williams denim jeans more than 75 years ago. He designed and named them after Dally Holden, a champion roughrider of the day, and a man who knew the value of perfectly fitting jeans. Like everything RM put his hand to, his denims were designed to be practical, hard-wearing and stylish.
Cone Denim was formed out of the entrepreneurial spirit of brothers Moses and Ceasar Cone and is grounded in American heritage. From the crafting of authentic, vintage styles to the development of new innovative technologies, Cone Denim continues to master the art and science of denim to create the most beautiful denim fabrics in the world.
Cone has supplied the denim for the new R.M.Williams Tasman tapered-fit jean and rider jacket, a nod to the Stockman’s silhouette of the 1950s as well as the new Dusty 2.0, our slim, tapered jean. The detailing for these styles has referenced the archival denims of the 1950s and taken the original R.M.Williams twin-needle rear-pocket stitch. “I hope these three distinct new styles will become icons of the brand in future,” Jeremy said.
All styles using Cone denim are made in Australia. “We are using two qualities from Cone for Autumn-Winter ‘17, both produced in the White Oak plant in Greensboro, NC. using 100 percent American cotton,” Jeremy said. “Our 13.5oz selvedge-edge denim utilised for the Tasman jean is woven on narrow shuttle looms from the turn of the century. The distinct two-colour selvedge edge is visible on the internal side seams of this style, and best showcased with a subtle turn-up as illustrated in our campaign imagery.”
The use of Cone Denim is not the only nod to the past.
British waxed cotton is supplied by Halley Stevenson of Dundee, Scotland, the oldest supplier in the world (established in 1864), British moleskin comes from Brisbane Moss, weavers of moleskin and corduroy for over 130 years and British tweed jacketing is from Abraham Moon, established in 1837. “All have been mindfully sourced and feature throughout the collection,” Jeremy said. “Provenance is extremely important given our status and responsibility as a heritage brand.”” Our Stories
Great clothes made to last. I have Levi 501s in Cone denim and RMW moleskins from the Scottish cloth.